Morinda citrifolia is originally from Southeast Asia. It is cultivated in India, Malaysia, the Caribbean, Central America and also the northern part of South America, and in Australia. However, the best quality noni fruit grows on the islands of Polynesia, so far away from the pollution of the modern world, in pure nature.

These gorgeous islands in the middle of the Pacific Ocean are surrounded by crystal clear water, are blessed with nutrient-rich, volcanic soil, lush vegetation, the perfect amount of rain, and sunshine that provide the best land for growing excellent quality noni in the wild by local families without using pesticides or chemical treatments.
The people of Polynesia who have been using it for over 2000 years as a medicinal plant pick their beloved fruit by hand so that you can enjoy the benefits of noni too.

After the harvest, the fruit is fermented for 16 weeks, then the seeds are removed to make noni puree. Noni puree is different from the noni nectar that is typically available on the market and is basically just the liquid that leaks from the noni fruit in the sun. Magical Noni uses noni puree, the actual fruit with all its fibers!

Following a couple of weeks of sailing in a chilled condition, Magical Noni is prepared by adding antioxidant rich blueberries and red grapes to it and is filled to glass bottles in a European manufacturing facility. Pasteurization allows us to keep the juice free of preservatives. This gentle procedure of applying less thermal treatments allows the fruit to maintain higher nutrient content.

Noni is a truly magical plant that is also known as Morinda citrifolia, L. and Indian mulberry. It is the fruit of the evergreen tree or shrub in the coffee family that bears 4-8 kg of fruit monthly, producing fruit all year round while you can find the flower, ripe and unripe fruit on the same branch at the very same time!

Noni is a functional food with nutritional and bioactive ingredients that also works as andaptogen that helps the body to deal with stress by creating balance.

Noni contains a wide variety of vitamins, minerals, trace elements, amino acids, antioxidants, iridoids, and DNA repair enhancers as well as many other properties. To date it is the only plant known to show such a broad spectrum of beneficial activity.

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Savour a shot of Magical Noni as part of your morning routine and see it’s impact on your energy, sleep and resilience!